Digital designer in Wigan, UK.
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I created a brand identity, design systems, and key customer journeys in Figma, collaborating with the veterinarian and our developer.
#brandidentity
#uiuxdesign
#designsystems
I redesigned the registration flow of Refine Pharma which resulted in a 114% increase in completed registrations.
I conducted user research to find out what users found the most friction with in an online prescription system for aesthetic practitioners and prescribers.
#userresearch
I created the brand identity for a facilities management company that was starting to secure large clients, and they needed a brand that would be trusted by the clients they were looking to acquire.
I led the internal rebrand of RCW, after a change in business direction meant the current branding didn't suit the goals of the business.
